Fairy Route · Legal
Privacy Policy
Effective September 30, 2026
We collect only what we need to sell ad space, mail the card and run the site, and we don’t sell personal information.
What we collect
| Information | Why |
|---|---|
| Name, business name, email, phone | To book your spot, send proofs and receipts, and contact you about your ad |
| Ad content you give us (text, logos, photos, files) | To design, print and archive your ad |
| Payment details | Handled by our payment processor. We never see or store full card numbers |
| QR code scans | The time of the scan and the browser type, so an advertiser can see how their own code performs |
| Sign-in | If you create an account, the email you use to log in |
| Messages to a business | If you write a business through its Fairy List page, we store your name, how to reach you, and the message, and we email that message to the business |
| Waitlist | If a category is taken, you can leave your email and business name. We email you once if that category opens |
| Claiming a Fairy List page | We text a code to the phone number already listed for that business, to confirm you have that phone |
| Website projects | If you order a website, we keep the questionnaire answers, the photos you upload, and the card saved for the monthly care plan |
| Estimate emails (optional) | If you use “Email me this estimate” on the estimator, we save your email with the numbers you entered (business type, spot, job value and rates) to send you the estimate and follow up about it. Ask us any time and we’ll delete it |
| Site usage (pages viewed, device, browser) | To keep the site working and improve it, through cookies and analytics. We also use the Meta (Facebook and Instagram) Pixel on our public pages to measure and improve our ads and to show ads to people who visited the site |
| Business listings on The Fairy List | Public business details (name, trade, business phone and address) from public sources, so local businesses appear in our free directory. Any business can claim, edit or remove its page at any time, and removed businesses are never added again |
| Emails to listed businesses | We may email a listed business about its free page. Those emails count opens and clicks (with a tiny image and tracked links) so we don’t send more than needed. Every one has an unsubscribe link that works immediately |
We do not collect the names or addresses of people who receive the card. USPS delivers to every address on the route without a mailing list.
Your choices
- Email chris@fairyroute.com to see, correct, or delete your information. Tell us the email or phone we have for you. We keep payment and tax records as long as the law requires.
- Unsubscribe from marketing emails with the link in any email. We’ll still send receipts and proofs.
- Block or delete cookies in your browser. Some site features may not work without them.
Security and retention
We use reasonable safeguards, including encrypted connections and access limits. We keep account and ad records while you advertise with us and for 3 years after, unless the law requires longer.
Children
The site isn’t meant for children under 13, and we don’t knowingly collect their information.
Changes and contact
We’ll post any changes here with a new date. Questions: chris@fairyroute.com · 82 Lownes Ln, Springfield, PA 19064.