Estimator
Will this pay for itself?
Pick your business type and a spot on the card. We’ll show what the spot costs per household, how many jobs cover it, and a range of what typical shared-mail response could bring in. Every assumption is shown and you can change it.
1 · Your business
2 · Your spot
- Open
- Taken
- Yours
3 · Average job value
Starting figure for plumber: $450. Change it to what a typical job is worth to you.
Your estimate · Front 1 on Springfield A
Estimated revenue a month$1,620–$6,480
Estimates based on typical shared-mail response rates, not a guarantee. Actual results vary by offer, creative, season, and market.
- Cost per household
- $0.11
- $550 ÷ 4,833 addresses
- Jobs to break even
- 1.2 jobs
- $550 ÷ $450 a job
- Estimated inquiries
- 12–48 inquiries
- 4,833 × 0.25%–1%
- Estimated revenue
- $1,620–$6,480
- 12–48 inquiries × 30% × $450
Assumptions
- Springfield A: 4,833 addresses (USPS count; we advertise 4,800+ per edition).
- Front · Spot 1: $550/month list price on one card, before plan discounts.
- Average job value: $450 (our starting figure for plumber).
Share of addresses that get in touch. Shared mail typically sees 0.25% to 1%.
Share of inquiries that become a paying job.
Estimated revenue $1,620–$6,480 a month from 12–48 inquiries.
$550/month on Springfield A. Nothing is charged until the edition is confirmed.