Advertiser Agreement

1.Definitions

• Card: the printed postcard Fairy Route mails for an Edition.
• Edition: one mailing of a Card to one set of USPS carrier routes in one month. Springfield A and Springfield B are separate Editions, each with its own Card, Spots, Print Deadline and Minimum (for example, “Springfield A, November 2026”). The routes in each Edition are listed on the site.
• Bundle: buying the same Spot on both Springfield A and Springfield B for the same months.
• Spot: a defined advertising space on the Card, shown in the online builder with its size and price.
• Print Deadline: the date shown on the site after which the Edition’s content is locked for printing.
• Minimum: the number of paid Spots an Edition needs before it prints, shown on the site (currently 7).
• Plan: the number of consecutive monthly Editions you buy (1, 3, 6, 9 or 12).
• Category: the type of business assigned to your Spot for exclusivity (section 6).

2.What you are buying

You buy the right to place one ad in the Spot you selected, in each Edition covered by your Plan. We print the Card and mail it to every address on that Edition’s USPS carrier routes through USPS Every Door Direct Mail. Spot sizes, positions and prices are as shown at checkout. If you buy a Bundle, each Edition prints on its own schedule: if one Edition reaches its Minimum and the other doesn’t, you are charged only for the one that prints, at the Bundle price.

3.Booking, payment and the Minimum

1. 3.1
   At checkout you give us a payment method and authorize the charges described here. Your Spot and Category are held from that moment.
2. 3.2
   We charge your first month when the Edition reaches its Minimum, or at the Print Deadline if it has reached its Minimum by then. We confirm the charge by email.
3. 3.3
   If the Edition does not reach its Minimum by the Print Deadline, it does not print and you are not charged. You may choose to move your Spot to the next Edition instead.
4. 3.4
   On multi-month Plans, each later month is charged 7 days before that Edition’s Print Deadline, at your Plan rate.
5. 3.5
   Prices do not include any sales or use tax that may apply; if tax applies, it is added at checkout.

4.Plans, discounts and perks

1. 4.1
   Ad changes. Plans of 6 months or more may change the ad for any Edition at no charge if the change is approved before that Edition’s Print Deadline.
2. 4.2
   Directory listing. Plans of 6 months or more include a listing on the Fairy Route website directory for the length of the Plan.
3. 4.3
   Larger-Spot month. On a 9- or 12-month Plan, once per Plan we will place your ad in a larger Spot for one Edition if a larger Spot is unsold at that Print Deadline. It depends on availability, is chosen by us, and has no cash value.
4. 4.4
   Price lock and first right to renew (12 months). If you renew for another 12 months before your Plan ends, your monthly price stays the same. For 14 days before your Plan ends, no one else may buy your Category on that Edition.
5. 4.5
   Social features. We may feature your business on Fairy Route’s social media accounts. Timing and content are at our discretion.
6. 4.6
   Bundle discount. A Bundle gets 10% off the price of each Edition, on top of any Plan discount. If one Edition in a Bundle is cancelled or doesn’t print, the other Edition keeps the Bundle price for that month.
7. 4.7
   Perks are not transferable and end if the Plan ends early.

5.Cancellations, refunds and leaving a Plan early

1. 5.1
   Before a Print Deadline. You may cancel any Edition that has not reached its Print Deadline for a full refund of any amount charged for that Edition.
2. 5.2
   After a Print Deadline. Once an Edition passes its Print Deadline, printing and postage are committed and that Edition’s charge is not refundable, except as stated in section 8.
3. 5.3
   Leaving a multi-month Plan early. You may end a Plan at any time before the next Print Deadline. No further months are charged. Because your discount was based on the full Plan, we charge the difference between the one-month price and your Plan price for each Edition that already ran. That amount will never be more than the total you would have paid for the remaining months.
4. 5.4
   If we cancel. If we cancel an Edition after charging you for any reason other than your breach, we refund that Edition in full.

6.Category exclusivity

1. 6.1
   We assign each Spot a Category when you book. While your Plan is active, we will not sell another Spot on the same Card to a business whose main service is in your Category.
2. 6.2
   Exclusivity is per Edition. If you buy Springfield A only, another business in your Category may buy Springfield B. If you buy a Bundle, your Category is locked on both Cards.
3. 6.3
   We decide Categories reasonably and in good faith. Businesses that overlap partly (for example, a general contractor and a roofer) may both appear.
4. 6.4
   Exclusivity applies to the Card only. It does not cover the website, directory, social media, other routes or other Fairy Route products.
5. 6.5
   Fairy Clean Associates LLC, which operates Fairy Route, appears on every Card as a house ad in the residential cleaning Category. Residential cleaning is not available to other advertisers.

7.Your ad

1. 7.1
   Content. You are responsible for everything in your ad, including offers, prices, claims, licenses and phone numbers. Your ad must follow the Ad Content Guidelines.
2. 7.2
   Rights. You confirm you own or have permission to use every logo, photo, trademark and piece of text you supply.
3. 7.3
   Review. We may refuse or ask you to change any ad that does not meet the Guidelines, or that we reasonably believe could harm Fairy Route or mislead readers. If we refuse your ad and you cannot fix it before the Print Deadline, we refund that Edition.
4. 7.4
   Proofs. We email a proof before each Print Deadline. You must approve it or request changes by the date on the proof. If you do not respond, we print the last version you approved, or the proof as sent if you approved none.
5. 7.5
   Errors. You are responsible for errors in content you approved. If we make an error that you did not approve and that materially affects your ad, such as a wrong phone number, your remedy is a free run of the corrected ad in the next available Edition or a refund of that Edition, at your choice.
6. 7.6
   Print quality. Colors and images may vary slightly from your screen. Minor variation is not an error.
7. 7.7
   Designer polish. If you ask us to polish your ad, we may adjust spacing, sizing and colors for print. We will not change your wording or offer without your approval.

8.Delivery

1. 8.1
   We mail each Card through USPS Every Door Direct Mail to every address on the selected route or routes, as USPS counts them for that mailing.
2. 8.2
   Mailing and in-home dates are estimates. USPS controls delivery, and we are not responsible for USPS delays, missed addresses, or damage in the mail.
3. 8.3
   On request, we will give you proof of mailing for any Edition your ad ran in.
4. 8.4
   If we fail to mail an Edition you paid for, you get a full refund for that Edition.

9.No guarantee of results

We guarantee your ad is printed and mailed as described. We do not guarantee any number of calls, leads, website visits, scans, redemptions, sales or other results. Results depend on your offer, your business, the market and other factors outside our control. Any examples or estimates we share are not promises.

10.QR tracking

Where a Plan includes a tracking QR code, we provide a code that forwards to the web address you give us and counts scans. Scan counts are estimates, may not capture every scan, and are provided as-is. We may use an outside provider to run the codes.

11.License to use your ad

You give Fairy Route a non-exclusive, royalty-free license to reproduce and display your ad and business name: on the Card; in the online archive of past Editions; in the directory if your Plan includes it; and in examples of past Cards on our website and social media. You may ask us to remove your ad from the online archive at any time after its Edition mails, and we will do so within 10 business days.

12.Payment disputes

Please contact us before disputing a charge with your bank. If you file a chargeback for an Edition that was mailed as described, we may cancel your remaining Plan and remove you from future Editions.

13.Warranties and limits of liability

1. 13.1
   Apart from the promises in this Agreement, the service is provided “as is,” without other warranties of any kind.
2. 13.2
   Our total liability for any claim relating to this Agreement is limited to the amount you paid for the Edition or Editions the claim relates to.
3. 13.3
   Neither party is liable for lost profits or for indirect, incidental, special or consequential damages.

14.Indemnity

You will defend and hold Fairy Route harmless from claims arising from your ad’s content, your offers, or your business, including claims of trademark, copyright or false-advertising violations.

15.Events outside our control

We are not responsible for delays or failures caused by events outside our reasonable control, including USPS service disruptions, printer failures, severe weather, and government action. If an Edition cannot be mailed within 30 days of its planned date, you may cancel it for a full refund.

16.General

1. 16.1
   Changes. We may update this Agreement for future Plans. Changes do not apply to a Plan you have already bought unless you agree.
2. 16.2
   Governing law. Pennsylvania law governs this Agreement. Disputes go to the courts of Delaware County, Pennsylvania, or to small-claims court where eligible.
3. 16.3
   Entire agreement. This Agreement, the Ad Content Guidelines and the Refund & Guarantee Policy are the whole agreement between us.
4. 16.4
   Assignment. You may not transfer your Spot or Plan without our written consent.
5. 16.5
   Electronic acceptance. Checking the box at checkout is your signature on this Agreement.
6. 16.6
   Contact. Fairy Route, by Fairy Clean Associates LLC, business address to be added, contact email to be added, phone number to be added.